1. Summary
To understand the characteristics of "cultural globalization," one can understand the two terms accurately. In general, globalization is multidimensional and occurs immediately in various areas such as economic, political, technological development, cultural and environmental change. It is extremely complex and pluralistic. Understood in this rather abstract, general way, globalization refers to the radical changing and dense network of interconnections and interdependencies that characterize material, social, economic and cultural life in the modern world. Looking at modern society, there is unprecedented interdependence. Compared to 20 years ago, modern society can be seen by comparison. Many fields already have much more connected worldwide, such as Internet technology, global warming, music, movies, and entertainment. This is the current globalization.
In the course of globalization, we cannot escape the global domination of the capitalist system. However, in the process of globalization, we must resist temptation due to superiority in causality. There are two reasons for this. First reason to resist the temptation to economic reductionism is that it operates on an unrealistically narrow conception of the economic. The second reason is that it distorts our understanding of the sphere of culture. Indeed, there are examples of active and distorted cultural misuse, such as cultural imperialism, Americanization, westernization and global capitalism. In order to clearly distinguish and distinguish between these, difficult cultural concepts must be investigated.
For specific choices and actions, people are individually and collectively motivated and oriented. In the world of cultural life, an individual may act according to practical and economic needs and personal tastes. After all, culture appears autonomously to systematically integrate countless small individual behaviors into social activities and govern our lives.
One common speculation about the globalization process is that it will lead to a single global culture. This is because a single global culture will eventually see an integrated effect in many areas. There is no country that does not accept the impact of globalization in a global society. However, under the leadership of developed countries, developing countries and many African countries are excluded from this global culture and are not part of a single unified world. It is a sort of totalitarian culture.
If you've looked at cultural globalization from a macro perspective, there's the opposite. It's access through a particular area. The aspect of de-regionalization of globalization can be felt in everyday life. For example, when we see a common market, we can taste food from all over the world. It's the same to make an international call or watch foreign news. This is caused by complex economic, political and technical factors.
The advanced and progressive international cultural politics deserve to be taken seriously. However, it should respect individual cultural identity, cultural spontaneity, and the integrity of sovereignty. Cultural identity is what is differentiated, institutionalized, and socially regulated about the nature of modern life.
On the contrary, the effect of globalization is that it does not undermine cultural identity. Rather, globalization is the most important factor in creating and proliferating cultural identity. This is due to the tendency to view globalization as something like an existing "ownership" of identity. The identity that we know is not ownership but structure. These fixed concepts and misunderstandings create many conflicts. In the future, we will have to have a much more flexible and agile cultural concept than we currently have.
2. What was interesting
So far, Western goods, Starbucks, and American styles have not only been expensive but have also been respected by others. I thought this was the part of the aforementioned Americanization and cultural imperialism. Especially, the case of Starbucks is remarkable. Why is it so much more expensive in Korea than in other countries' Starbucks prices? That means the cultural power of the Starbucks brand is the biggest. This is why Korea's cultural identity has not been established with respect to the U.S. and coffee culture. Therefore, the price of a Starbucks coffee in Korea includes all of these things, boasting a huge price tag.
Were we thinking that culture is flexible? Simply spreading Korean culture like k-pop these days is proud and certainly good. I think the acceptance of the culture of music from other foreign countries is a typical example of flexibility. Of course, it is possible to say that although there is a rise in the musical standard of Korea, it has changed the culture of Korea because it is not a genre that is accepted in the West. This will eventually help advance to a single global system.
3. Discussion Point
We have learned about cultural globalization. There is a very multidisciplinary and complex network, and we have considered the cause and future prospects. The question is that the book needs a flexible and agile cultural concept in the future. But the concept of culture is still a product of developed countries. Culture such as Starbucks, McDonald's, and K-pop are basically things that the country's economy can accept. I think moving toward a single global society requires not only a flexible and agile cultural concept, but other things as well.
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